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![]() What you’re about to read might shock you. In fact I’m not quite sure how you’ll respond to this website, so I’ll get straight to the point. Realise it or not, you’re engaged in a war. Everyday at work you’re taking part in a battle. A battle for the very survival of your company, and therefore your income, so you can support yourself and your family. This is a massive burden for you to carry. Yet you have no choice but to keep fighting on day after day. Furthermore, it’s unlikely your efforts are even fully appreciated. The simple truth is, business is war. And just like any war, the weak and the ill-equipped fall to the wayside and are forgotten forever. In case you have any doubts about the reality of business being a war, just look at how the Japanese have taken over half the world's car industry in only 40 years! Moreover, almost every motor bike in the word is now a Honda, Yamaha, Suzuki, or Kawasaki. How many 1000’s of small shops and businesses have gone bust as Tesco, Sainsbury, and Morrisons expanded into massive retail giants? In the early days of the personal computers 100’s of companies were striving to develop the perfect operating system. But Microsoft weren’t interested in perfection. They simply asked themselves only one question. “Is our Windows operating system good enough to sell?” Once they decided it was, they started a war for world domination and won! Bill Gates became the richest man in the world and his competitors went into bankruptcy and lost all they had. Don’t think for one moment these companies became so powerful because they produce the best products, give the best service, or sell at the cheapest prices. They often do well in these areas, but their Massive Power comes from realising that everyday they’re engaged in a war. A psychological war for the hearts and minds of customers and prospects.
Yet everyday, your competitors are taking customers away from you! You have to stop this happening now! Just as importantly, you need to keep attracting more and more new customers and prospects every single day. You need marketing and sales material that will excite as many readers as possible to eagerly pick up their phones and buy from you. Powerchology was developed as a way of almost hypnotising people to buy from you. Its all powerful persuasive ability is founded on 3 main blocks of experience.
In short, I know what makes people tick. I know how to get inside peoples minds and push their buttons. That’s how in the late 1980’s I ended up with the most profitable private hypnosis practice in London's prestigious Harley Street. Plus, over 750,000 of my recordings have been downloaded.
Of course the tone of a letter must match the product you’re selling and the prospects who read it. But, and it’s a BIG but. It’s the unconscious stimulation that truly drives the reader to buy from you. And remember, unconscious by definition, means outside their own ability to control. No one can deny business is constantly getting tougher all the time. If you don’t start using deep psychological sales letters, promotional material, and advertising your competitors surely will - the moment they discover it. And with this they will definitely gain the lead over you. Ask yourself this. “What’s more important. You, your family, and your quality of life. Or the businesses you compete with? So why is Powerchology sometimes described as being far too manipulative? ...
One final thought I'd like to convey to you. No sales man would expect you to buy your new Rolls Royce or Ferrari the first time you visited their showroom. Likewise, I don’t expect you to commission any work or projects from us at Powerchology based solely on the strength of this website. So for now you’re most welcome to ... email me, and ask for advice with any marketing, advertising, copywriting, direct mail, or other task you’re working on. Then later, when we know each other a bit better, we can start doing business together. So Click Here and email me NOW! “Your battle for the hearts and minds of customers and prospects will always be relentless. You can never slow down! But you don’t have to be alone. My team and I can help you!” With every best wish.
Steve Luzern
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All material on the website is protected by Copyright. Powerchology 2008 |